Allkinds.

The Allkinds team and I met on set when shooting the Chupa Chups x Allkinds collaboration, I was responsible for managing young talent, crew and client liaison on set, which I learnt how to do by the best in creative production, Sam Lee at TOMBOY. The Allkinds team and I established an instant rapport and this resulted in an opportunity to present my ideas for an upcoming SPF campaign titled ‘Here comes the sun’ where they launched their ‘Tropicool’ collection. On a tight deadline I created a visual identity for a ‘Tropicool treasure hunt’ and developed a QR code that when found delivers the audience a chance to win a ‘Tropicool’ holiday, ultimately building the mailing list and driving sales through PR. I love when an idea has stretch and this was one of them, I had heaps of fun putting this concept together.