Piccolina Gelateria were looking for marketing strategies to increase consumer engagement and ultimately drive sales. I created a range of concepts that catered for their needs within their branding guidelines. The updated Instagram highlights including story dumps, people of Piccolina, collaborations, locations, specials, Piccolina paparazzi, polls and film, were all initiatives tailored to the company by me. I suggested Piccolina progress to other social platforms such as Tiktok and BeReal to gain clout and interaction reaching various demographics. The following content is from a photoshoot I directed and shot at their Collingwood store. It was a pleasure working for Piccolina and showcasing what I could do for their brand.